Tag Archives: social media

Social Media Audit & Conversation Analysis

I was assigned a project this term to conduct a social media audit and conversation analysis to evaluate an organization’s social media presence and effectiveness compared to its competitors. Even the name of the project seemed daunting at first, but … Continue reading

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Four or Six Degrees of Separation?

I’m sure everyone is aware of how quickly our world and communities are evolving. A major component of modern society is the presence of the Internet and social media, which no doubt has a profound effect on our ability to … Continue reading

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